To offset this downside, you can have a [c]Blood Artist[/c] in play, which make your opponents lose one life every time instead
they are buying a particular card, finish, set, condition, grading-company label, and opportunity
The other option is to take advantage of the direct damage, which is good in its own right to either finish off a damaged character or get them within range to be banished but also works with the likes of cards that benefit from being damaged - such as Scroop, Backstabber - that benefit from healing damage, like Rapunzel, Gifted Artist, or from damage being dealt: like Beast, Relentless.
again, using a Lumra, Bellow of the Woods card as an example below
V & VMAX Cards Are Nearly Equal In Price In The Pokmon TCG Though it might be expected for VMAX cards to sell at a higher price than their lesser V counterparts, the two actually usually sell for the same price, except in a few cases