The holo version of this card ranges between $2.68 and $12, while the reverse holo version easily clears that high, ranging from $11 to $50
Yes, rarity matters, but a card's financial value is driven by two things: collectability and playability
Whenever you figured out a way to deal with one or maybe two of them, the other two would suddenly start posing massive problems
Many players think that its enough to be number one simply by having a deck youre comfortable playing, but the sad reality is that most top 1 players most likely abuse the meta and use the best decks in the format every single season
And while most TCG players and collectors have a pretty meh reaction to the Pokmon GO set, its likely to become one of the best Pokmon packs to buy for rare cards, since its current unpopularity means that it might be chock-full of Pokmon cards worth money in later years