The life loss is real, but having a 3/2 creature that reanimates something when it enters means you can blink it, reanimate it, or sacrifice and recur it for repeated value
In the context of the card, it appears to be wordplay on the fact that the word "present" can refer to a gift you give to someone (in which case, it's pronounced like "pleasant") or the act of showing something off (in which case, it's pronounced like "prevent"), and the effect appears to be using both meanings at the same time
If you later turn the card face up, those counters dont disappearthey stay right where they are and continue to apply to the now face up creature
Thats not necessarily terrible value, but its disappointing that there arent any big-money cards after the absurd reprint quality in the Murders at Karlov Manor precons
These are often just the mana abilities associated with the land (which makes them tap for mana), but they also can have other types of abilities